5 Reasons why YOU should love Amazon Product Review
Honest, reliable and not manipulated Amazon product review is the reasons why most buyers go to Amazon. I mean, where else can you get credible reviews for a product before purchase.
IN THIS POST, WE’LL DISCUSS 5 REASONS WHY YOU, AS A SELLER SHOULD LOVE AMAZON PRODUCT REVIEW TOO.
1. Buyers LOVE online reviews:
70% of Global Consumers trust online reviews. Thousands of studies show that the impact products reviews on the purchasing decisions of consumers are getting bigger and bigger each day. In fact, Amazon experts project that this trend will further increase within the next years.
There is no better reason why you should love Amazon product reviews than buyers loving online reviews. YOU are in business to deliver products that people will talk about. To better understand the growing market of online selling, you need to acknowledge the importance of online reviews.
2. People TRUST Amazon.
AMAZON DESERVES THE TRUST BEING GIVEN TO THEM BY BUYERS ALL OVER THE WORLD.
Ever since the company was founded more than 2 decades ago, Amazon never failed to ALWAYS make their buyers happy. It is their priority to make the lives of their consumers easier by offering features such as free shipping, streaming music, cloud web services and the world’s largest selection of products. This is how Amazon was able to solidify their buyers’ loyalty and gain the trust of millions of consumers worldwide.
3. AMAZON maintain the integrity of its review.
Ever since the start of online product reviews, sellers have tried to take advantage of buyers by manipulating product reviews.
The announcement of AMAZON to litigate sellers involved in manipulating buyer’s review and publishing fake reviews have caught a lot of attention not only in the United States but all over the world. The integrity of Amazon product review system is one of the major reason why buyers stayed loyal during the past couple of years and knowing that this system is still accurate to encourage more buyers to trust Amazon as well.
As what Amazon points out, “Customers trust that they can shop with confidence on Amazon. Reviews provide a forum for sharing authentic feedback about products and services — positive or negative. Any attempt to manipulate reviews, including by directly or indirectly contributing false, misleading or inauthentic content, is strictly prohibited.”
4. Amazon Product Review Helps Improve Marketing Strategies
Determining which product to sell or not is never easy even with most experienced sellers. It is never easy to know what the public wants in a product. To make this process easier, may sellers turn to reviews to gain input from sellers. The information that can be gain through product reviews can be used in strategic decisions or even creating new products with better features and fewer limitations.
5. Product Experience is not the same with customer’s seller
One of the greatest features of Amazon is how they differentiate product reviews with customer seller’s feedback. Although a product is a representation of a seller, it still makes a lot of difference if the review of the product is separated from the review of the seller.
No matter how great a seller is, he/she can’t please every buyer. We all have different taste in preferences, sizes, and we all had that buyer who just has unrealistic expectations that are impossible to meet.
By offering 2 separate forums, buyers will be able to leave their opinions separately for the product and the seller’s performance. Seller’s will be able to protect their performance from being damaged by a damaged product. At the same time, a good product does not have to be drag down by seller’s poor performance.